Transit Agency Onboarding
Thank you for being a valued partner in the Advancing Rural Mobility Program. Your participation helps expand access to
transportation across rural Michigan, connecting residents to jobs, healthcare, education, and essential services.
Together, we are working to build a more connected, accessible transportation network for the communities we serve.
Our collective goal is simple: Help more people discover and use available transit options.
The Mi Trip Planner is a key tool in achieving this, making it easier for riders to:
- Find available services.
- Explore travel options.
- Plan trips with confidence.
Your outreach helps ensure riders know this resource exists and how to use it.
Browse the asset guidance below to find tools and materials to support your efforts. Don’t see what you need? To request additional resources or information, please fill out this form.
Marketing Asset Guidance
Use your agency’s social media channels to raise awareness and drive traffic to Mi Trip Planner. Post 2 – 4 times per month, using a mix of educational posts (How it works), benefit focused posts (Why use it) and reminders (Plan your next trip).
Printed materials are especially effective for reaching riders in rural communities. Distribute materials at local community events and locations such as libraries, senior centers, parks, community centers, and local businesses.
Include the Mi Trip Planner in regular rider communications and on your agency’s website. Need a specific graphic size or updated copy? Fill out this form to request additional marketing assets.
Mi Trip Planner – How To Materials
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