

The Advancing Rural Mobility Program seeks to improve transit trip planning in rural areas and provide access to static and real-time public transit info for passengers.
The availability of public transit service data varies agency-by-agency and is largely unavailable in rural areas, which are primarily served by demand-response transportation. Many agencies need more expertise and resources to establish and sustain data feeds.
MDOT and Michigan’s rural transit agencies are partnering to deploy technology and bolster technical proficiencies that generate publicly accessible General Transit Feed Specification (GTFS) Flex data, enabling integration with public and private trip-planning tools.

The pilot phase of the Advancing Rural Mobility Program (ARMP) was funded through a grant provided by the U.S. Department of Transportation’s Strengthening Mobility and Revolutionizing Transportation (SMART) program. The SMART program was established to provide grants to public sector agencies to conduct projects focused on advanced smart community technologies and systems to improve transportation efficiency and safety.
MDOT’s Office of Passenger Transportation (OPT) partnered with four agencies for the pilot phase of the Advancing Rural Mobility Program: Benzie Transportation Authority, Cadillac/Wexford Transit Authority, Charlevoix County Transit, and Roscommon County Transportation Authority in 2022.
These four rural transit agencies were identified through MDOT’s statewide technology planning as having higher levels of technological readiness, making them good candidates to pilot GTFS-Flex and better understand how to expand this data to agencies across Michigan.
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The Benzie Transportation Authority, also known as Benzie Bus, fosters independence and prosperity by providing a secure and convenient public transportation network in Benzie County, Michigan. Benzie Bus offers airport service, regional transportation options, non-emergency medical transportation, health rides, and package delivery.


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Cadillac Wexford Transit Authority, known as WexExpress, offers door-to-door public transit across Wexford County, which spans over 575 square miles. WexExpress offers several types of service including demand response, flex routes to neighboring counties, non-emergency medical transportation, and contract service for community mental health.
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Charlevoix County Transit provides safe, affordable, and friendly transportation throughout all of Charlevoix County. Specializing in demand response, Charlevoix County Transit provides medical trips to local and out of county hospitals and care facilities.


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The Mission of the Roscommon County Transportation Authority is to be the premier public transit provider committed to safety, courtesy, quality, responsiveness, efficiency and innovation.
Today, ARMP is expanding statewide, working with a growing number of transit agencies across Michigan. Through continued collaboration, shared tools, and technical support, the program is building a connected network that helps residents more easily discover, plan, and understand public transportation options. Partners include:
The Advancing Rural Mobility Program seeks to create open standard data to provide access to reliable public transit information in rural communities, addressing a data gap that creates a barrier to mobility.
Any flexible or non-fixed route service that takes a traveler from a custom origin point or to a custom destination (or both), and may require advanced scheduling or booking.
A transportation system that operates on a predetermined route and schedule.
General Transit Feed Specification (GTFS) is an open standard used to distribute relevant information about transit systems to riders.
It allows public transit agencies to publish their transit data in an easily digestible format that various software applications can use.
A GTFS extension that allows demand-response and flexible services to be discoverable in trip planning platforms.
The General On-Demand Feed Specification (GOFS), also known as GTFS-On Demand, is a developing open standard that aims to standardize the data components of on-demand transportation. This specification addresses various aspects related to on-demand services, making it easier for travelers to plan their trips and integrate services.
A type of demand-response transportation to medical or healthcare services for individuals who are not in an emergency situation and do not have other available transportation. Service providers typically can accommodate riders in wheelchairs, stretchers, or with other special needs.
A type of demand-response transportation that uses technology-enabled, shared, multi-passenger vehicles that provide dynamic routing, typically in designated zones.
A specific format used in mobility to facilitate consistent communication of information across agencies and devices.
The data specification counterpart that describes the necessary information for making reservations, scheduling trips, and dispatching vehicles between systems. For example, origin and destination of traveler and time of requested pickup.
A company or organization that provides transportation services using an online-enabled platform to connect passengers with drivers using their personal vehicles, such as Uber and Lyft. Also known as a ride-hailing company.